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Podcast: Today in Digital Marketing
Episode: The Politics of Search
Description: We marketers make a lot of assumptions about people. That conservatives like big show’ey patriotism like flags and anthems. And progressives like anything to do with the environment. There. Problem solved. Now you have your creative.But what if we’re missing a huge piece of this puzzle — user behaviour. How people of different political leanings interact with the marketing tools that get us the sale.One of the biggest tools, of course, is search ads. Is it possible that conservative buyers and liberal buyers think of, and use, our Google ads differently?Toda...