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Podcast: Business Growth Talks
Episode: Cracking the Code: Using Nonverbal Intelligence and AI in Market Research with David Schneer
Description: In this compelling episode of Business Growth Talks, host Mark Hayward delves into the fascinating world of qualitative market research with guest David Schneer, CEO of Merrill Research. Schneer presents his innovative approach, leveraging nonverbal intelligence and AI to transform the way corporations launch products and orchestrate their strategic communications. His latest book, "Backbone," serves as both a guide to essential market research traits and a deeply personal narrative of overcoming adversity following a career-altering spinal injury.The conversation intricately unpacks Schneer's unique perspective, advocating for a people-centered business mindset over a strict bottom-line focus. He emphasizes...