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Podcast: The Programmatic Digest
Episode: Balancing In-House Expertise and Outsourcing with Helen Lum at AppScience
Description: What makes programmatic campaigns so challenging, and is it better to manage them in-house or outsource? Join us as Helen Lum from AppScience, with over 15 years of industry expertise, provides an in-depth look into these crucial questions. Helen offers her perspective on the significance of third-party measurement solutions for transparency and the unique benefits of AppScience's device-first household graph approach. We also scrutinize various metrics such as currency and brand lift studies, underscoring the need for actionable insights and efficient audience tracking in today's fast-paced digital environment. Shifting gears, we tackle the pressing issue of...