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Podcast: Pipeline Visionaries
Episode: Create Content People Will Love or Hate
Description: This episode features an interview with Karl Van den Bergh, CMO at Gigamon, a company that helps IT organizations better secure and manage their hybrid cloud infrastructure.In this episode, Karl talks about shifting from a lead-based model to a demand unit model, the impact of investing in brand when budgets are tight, and balancing awareness with demand. He also talks about his approach to content, creating something that stands out and that people either love or hate.Key Takeaways:Transitioning from a lead-based model to a demand unit model can better align with co...