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Podcast: Road 2 Retail
Episode: Episode #64 Interview with Gaylord VanGuilder- Co-founder of The Goodsprout Company
Description:
Gaylord shares with us the backstory of launching their unique infant care brand - Buddle. Their team invested a lot of time and resources upfront on R&D, consumer testing, and pricing before making the move to selling product. The discussion also covers:
- Buddle's launch hiccups (everyone has them!)
- His view on building out a team and advisory panel that are highly skilled in their areas of expertise
- Why they have launched exclusively online and what Buddle will look for in a partner when they think to move into brick and mortar retail
- Their goal...