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Podcast: Let's Talk Loyalty
Episode: #599: Understanding Loyalty: Learnings from global and U.S. brands like PepsiCo, McDonald’s and many others
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.In this episode we are delighted to interview Rich Long. Based in Chicago, Rich has significant cross sector loyalty experience working for global brands including PepsiCo and McDonald’s, and U.S. brands like Allstate and US Cellular, together with supporting a wide range of other brands that span many industries while serving as a consultant.Today we will be learning about his favourite loyalty programmes, highlights and key learnings fr...