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Podcast: The Hard Part with Evan McCann
Episode: Nathan Nasseri from ResVR
Description: Nathan Nasseri is the Founder and CEO of ResVR.
ResVR helps production home builders sell more upgrades with their industry-leading visualization platform.
Takeaways
Nathan's family background in home building inspired the creation of ResVR.
The technology for home customization has existed for decades but is underutilized.
Upgrades in home building can yield high margins for builders.
Streamlining choices for buyers can reduce decision fatigue.
Selling technology to builders can be challenging due to their risk aversion.
High-quality visuals are crucial for user engagement in home buying.
Pricing models...