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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 987 – The 3 Things That Make Marketing Harder
Description: It's incredible how fast things change. Do you remember that slogan? “You've Come A Long Way, Baby.”
That phrase was used in an advertising campaign for Virginia Slims, a brand of cigarettes marketed specifically to women. The slogan was introduced in 1968, and cigarette ads were banned in 1971. It lasted only three years but was so successful that it's still remembered and used today in cultural references.
In the first four years of the 2020s, technology has not changed much except that it has become cheaper, faster, and more powerful. But when it comes to marketing, the game has completely changed.
Today...