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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Capturing Their Attention
Description: Capturing Their Attention Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In pitching an investor it’s important to gain the investors' attention. The timespan for a pitch continues to shrink. Here are some key points for how to gain their attention: Get to the point fast. Avoid spending time building context and use only what is necessary. Start with something unexpected. This makes them do a double take and focus on your presentation. Involve them in the pitch by asking questions. This generates interactivity which increases attention. Ma...