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Podcast: The Content Cocktail Hour
Episode: Avoiding the MQL Hamster Wheel with Cindy Dubon of Greenfly
Description:
Cindy Dubon is the Senior Demand Gen Manager at Greenfly, a digital media content collaboration and distribution platform. Brett and Cindy discuss the blurring line between demand generation and brand, content consumption habits, and bad marketing that has stemmed from an unhealthy obsession with metrics. Cindy says that it’s high time to step off the MQL hamster wheel and start approaching marketing differently. 0:00 Intro 1:00 Conversation with Cindy 2:20 Demand Gen 3:25 Greenfly 6:20 Brand marketing vs demand gen 11:15 Content consumption 14:40 Marketing Twitter 17:10 MQL hamster wheel 25:05 Advice to marketers 28:24 Reaching Cindy