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Podcast: Marketer of the Month
Episode: EPISODE 217- Streaming the Future: Paramount's CTO Phil Wiser on Ai's Creative Edge in the Media Market
Description: Phil Wiser is the Executive Vice President and Chief Technology Officer at Paramount Global, leading the company’s AI-first technology strategy across content creation, infrastructure, and broadcast operations. With prior leadership roles at Hearst and Sony, Phil has pioneered digital media innovations, including cloud migration and machine learning.
On The Menu:
1. Discussion about AI shaping Paramount's technology initiatives.
2. How AI enhances content targeting and personalization for marketing.
3. Identifying areas where AI could disrupt the media industry positively.
4. Ensuring that human judgment remains central in...