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Podcast: Today In History with The Retrospectors
Episode: Branson's Cola Gamble
Description: Rerun: Virgin Cola, Sir Richard Branson’s ultimately flawed contender in the Cola Wars, was certainly taken seriously by the competition. On 11th October 1994, a pokerfaced Coca-Cola spokesperson told The Independent: “Consumers consistently demonstrate, when given a free choice, that they prefer our product.”Despite an extensive publicity campaign - including a stunt in Times Square, a bottle shaped like Pamela Anderson, and product placement on ‘Friends’ - the beverage never took off internationally, but did have success in the UK and Bangladesh, before being discontinued in 2009.In this episode, Arion, Rebecca and Olly consider Coke’s ‘ga...