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Podcast: Driven by Data: The Podcast
Episode: S4 | Ep 50 | Visibility & Curiosity: Why Data is a Marketing Exercise with Marion Shaw, Head of Data & Analytics at Chaucer Group
Description: In Episode 50, the season finale of Season 4, of Driven by Data: The Podcast. Kyle Winterbottom is joined by Marion Shaw, Head of Data & Analytics at Chaucer Group, where they discuss how success with data and analytics is a giant marketing exercise and how to use it build visibility and curiosity, which includes;Having a career that allowed an understanding of what it takes to get something to market and grow profits Why technology and data can’t be treated the same way How curiosity around data impacts business decision making Getting your business stakeholders to ask the right qu...