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Podcast: The Pathless Path with Paul Millerd
Episode: Shayne Spencer on the dumb idea project and how failing econ helped him start his firm
Description: While Shayne has built a successful marketing consulting firm, there was no "plan" to do this. His first exposure to marketing was out of necessity - his professor let students boost their low economics grades by joining the marketing group he ran. Shayne quickly applied the lessons to his DJ gigs on the side in college and became more interested in how to build real relationships with people through incredible experiences. He brings this same passion to his work today.Shayne has had many "dumb" ideas, but he would argue that most ideas (good and bad...