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Podcast: The Brand Marketing Show
Episode: How One Baby Brand Transformed an Industry and Grew Exponentially
Description: What do you do when you've just given birth to your first baby, it's the middle of Covid lockdowns and you're struggling with mastitis and can't feed your baby? Â Well, if you're my guest today, you invent a new product that takes the market by storm! Â Today on the show, I'm joined by Elysia, founder of Meke Baby, an incredibly innovative portable breastmilk warmer. Â Elysia essentially created an entirely new product category in the market. In our conversation today, she described everything from the moment of inspiration, thr...