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Podcast: Grassroots Marketing
Episode: Women's Health and Wellness Take Center Stage at Alta Dispensary in Chinatown
Description: Vanessa Yee-Chan, owner of Alta, the first legal cannabis dispensary in Chinatown, NYC, shares her journey of launching the business rooted in her family's history with the building. The dispensary emphasizes supporting local businesses and integrating with the community through educational outreach and partnerships, particularly targeting newer generations of Asian Americans. Alta focuses on women's health, offering products designed for menstrual pain and anxiety in a boutique-inspired store. The aesthetic features a pink, white, and gold design, and products are organized by mood. Vanessa also highlights the importance of community engagement and plans for future in-store events, all while...