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Podcast: The Glossy Podcast
Episode: Leigh Batnick Plessner on Brooklyn-born Catbird's national expansion: 10 more stores by 2026
Description: As chief creative officer of the 20-year-old jewelry brand Catbird, Leigh Batnick Plessner is always thinking of ways to bring the brand's story to life through innovative products and collaborations. In 2015, for example, Catbird introduced the concept of "getting zapped," the brand's term for custom-fitting and welding one of its solid gold Forever Bracelets on a customer's wrist.Since joining Catbird a year after its 2004 launch, Plessner has worked alongside Rony Vardi, co-owner and founder of Catbird, to grow the Williamsburg-birthed brand beyond its first 225-square-foot retail store on Metropolitan Avenue. In 2006, they opened a second location...