Want to create an interactive transcript for this episode?
Podcast: Road 2 Retail
Episode: Episode # 65 Retail Expansion with Bruce & Tracey
Description:
On today's show, Bruce & Tracey discuss how to go about expanding your small, emerging or challenger brand with an existing retailer. Often, brand leaders get distracted by defining growth as "more retailers" when growth actually means building and expanding your brand intelligently. However, the smart play may be to expand with a retailer you are already working with and having some success vs getting involved with another one. Among the topics we cover are:
1) The importance of knowing how success will be measured. Sales/velocity hurdle rates?
2) Expanding store count with existing skus in distribution vs adding additional skus...