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Podcast: Brand Your Way to A Million
Episode: EP 133 - How to Navigate a Pricing Change Without A Branding and Marketing Crisis
Description: What actually makes a brand "luxury"? And how do we define the value we're bringing to clients? Here's the thing: "value" is so subjective.  For one person, a $1000 retainer may be a drop in the bucket. For the next, that's an investment they'll need to think hard about and prepare for. So you should never base your pricing on some obscure value that you're putting on your offers.  At Highflier Powerhouse, we're actually navigating a pricing change as we speak. So I thought it would be the perfect time to chat abou...