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Podcast: Grit
Episode: CRO Obsidian Security, Bob Kruse: Building a Winning Sales Culture
Description: In this episode of Go to Market Grit, Obsidian Security CRO and sales veteran Bob Kruse shares his thoughts on culture, and how it impacts sales teams. Bob and Joubin discuss why having a strong culture is critical in sales, as well as the benefits of deploying a multifaceted channel program.In this episode of Go to Market Grit, we cover: Why having a strong culture on your sales team can serve as a competitive advantage — and why it needs to be treated as a top-down initiative.Why it’s important to prioritize transparency, integrity, trust...