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Podcast: Making Sales Social Podcast
Episode: How to Leverage Centers of Influence on Linkedin
Description: Bob Woods and Brynne Tillman explore the power of LinkedIn for salespeople in uncovering centers of influence—partners who can drive sales without being direct competitors. They guide listeners on strategically selecting referral partners, leveraging LinkedIn connections, and engaging with industry thought leaders. Through practical insights, they emphasize the importance of building relationships through networking, engaging industry influencers, and joining niche business groups. Discover how collaborating with the right partners can elevate your sales strategy and strengthen your professional network.