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Podcast: The PRovoke Media Podcast
Episode: The Rise Of Asian Brands With Burson's HS Chung
Description: Burson’s Asia Pacific CEO HS Chung joins Arun Sudhaman on his final PRovoke Media podcast, to discuss the rise of Asian companies on the global stage. Chung describes why she believes the latest wave of Asian brands going global is very different from previous generations, and discusses the unique PR and communications challenges that these companies are aiming to address as they look to succeed beyond their home markets.