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Podcast: The Dallas Morning News
Episode: Giant Stories: Elevating the Stories of Black Creators — with Justin Adu
Description: We’re sharing “‘Giant Stories” from The Dallas Morning News’ sister company, Medium Giant, a creative marketing agency.In this episode, influencer Justin Adu, who formerly led social media efforts at Google, sits down with John Kiker, president of Medium Giant, to share:
The impact of a people-first approach and how it can bring underrepresented stories to life
Why having diverse voices across every storytelling platform is important
The elements that make for an attention-grabbing, authentic brand story
Why outside-the-box thinking and taking risks is worth it
How agency collaboration — in and out of the office — is a game chang...