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Podcast: Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career
Episode: Jay Baer on Customer Experience and Marketing – What You Need To Succeed
Description: Mo asks Jay Baer: How can people become great at business development? The challenge with business development is that technology has made it so easy to create contacts. It used to be that you could stand out just by having a better toolkit, but now the volume of business development messaging is out of control. Competency does not create conversation. The best way to grow any business is for your customers to grow it for you. There is a time and place for advertising, but in many cases the most successful brands advertise the least because their customers...