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Podcast: Capability Amplifier
Episode: Making Dreams Come True
Description: What business are you in? What do people call you? How do you introduce yourself? How many competitors do you have? If you don't have competitors, you’re what I call a “Category of One” brand. How many people today would you consider to be a “Category Of One”? Oprah? Elon Musk? Warren Buffett? Richard Branson? I consider myself and my co-host, Dan Sullivan, to be a “Category Of One” because for the past 30 years, we have both been in the business of making dreams come true—for ourselves, our employees, our families, and our clients—and it’s s...