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Podcast: Capability Amplifier
Episode: Branding + Packaging = High Prices
Description: Create Better Messaging And People Will Beg You To Take Their Money When you are positioned, packaged, and branded with great messaging, you can charge premium prices and be seen as an industry leader. I want to be seen as the highest priced solution in my business category. Don’t you? My co-host Dan Sullivan and I have produced many, many different kinds of knowledge products and intellectual tools to help entrepreneurs over the last several decades, and we’re constantly being asked, “What is your process and thinking behind it?” A friend of mine recent...