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Podcast: Michael Covel's Trend Following
Episode: Ep. 1310: Seth Godin Interview with Michael Covel on Trend Following Radio
Description: My guest today is Seth Godin, an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books. He also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). He's credited as the inventor of email marketing. By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything. The topic is his book This Is Strategy: Make Better Plans. In this episode of Trend Following Radio we discuss: Value v. Cost Writing process and inspiration Strategy...