Want to create an interactive transcript for this episode?
Podcast: Soul & Science: Fast Forward Your Marketing Mind
Episode: #80: Walmart US SVP and CMO William White | The Soul & Science of Retail Marketing
Description: Building a lasting brand is all about balancing long-term strategy with short-term wins. In this episode of the Soul & Science Podcast, Jason sits down with William White, SVP and CMO at Walmart, to talk about the secret sauce marketers can use to drive both ongoing engagement and immediate business results.With a career spanning several major brands like Coca-Cola, Target, and KitchenAid, William shares insights on the world of long-term brand building for some of the largest brands in retail. In today’s episode, you’ll learn:Â
How to balance long-term brand strategy with the pressu...