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Podcast: TLDCast Podcast
Episode: Case Studies #TLDCast - Host Kristen Hayden Safdie and Guest Jo Cook on Building The Lightbulb Moment CPD Webinar Series
Description: It always sounds much simpler than it is: Find an idea, build on it, execute on delivery, and reap the benefits.In this TLDCast episode, Jo Cook, Founder of Lightbulb Moment, tells the story of how she and her brother Michael came up with the idea of their CPD Webinar series.
The conversation was very straight-forward, with Jo detailing a variety of challenges she had in building this product. Discussions like this aren't common; Jo is very articulate and transparent about the wins and losses, and overall, it's a refreshing talk about building a business, and the...