Want to create an interactive transcript for this episode?
Podcast: Forest Educator with Ricardo Sierra | A Podcast for Revolutionary Conversations about Nature-Based Education
Episode: Forest Entrepreneur Spotlight: "Should I use 'Fear' in my Nature Program Messaging?"
Description: Well, it's election time, and we are surrounded by examples of fear based social media posts, television ads, internet ads and all kinds of different things vying for our attention and trying to get us to take some kind of action. The logic goes something like this: "Well, if they are spending millions of dollars on these ads, they must work, right?"Well, yes and no. It all depends on who you want to attract with your messaging, and that is where it can get complicated!T...