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Podcast: Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career
Episode: How to Use Customer Experience and Marketing to Create and Close More Opportunities, with Jay Baer
Description: Mo asks Jay Baer: How do we create and close more opportunities? You have to focus on the problems you solve, not on the services you offer. People don't want services, they want a fix to the problem they have. You also have to really understand who you are selling to. This can become more challenging as time goes on as the number of people you are selling to grows, but it's vital to growth. Figure out a way to rank your potential clients against one another and create an asset around that and they will beat a...