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Podcast: Find My Catalyst Podcast
Episode: Marketing Made Simple with Author Dr. J.J. Peterson
Description: On this episode, Mike is joined by Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand and Co-Author of Marketing Made Simple. They discuss sales funnels, narrative marketing and story. Questions Answered: Is now a good time to build a Sales Funnel? What are the 3 steps to a Sales Funnel? What exactly is a Sales Funnel? What does a narrative approach mean? How do we build better call to actions? Is team alignment important? Key Takeaways: Implementation is key. Start doing something. A sales funnel is the path you take customers through w...