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Podcast: Find My Catalyst Podcast
Episode: Storytelling and Sales
Description: Storytelling and Sales This week on the podcast we revisit storytelling and sales, and share some practical examples of how the story applies in the context of sales. Stories support engagement, they help gain attention, they can help your customer envision a better tomorrow. Links to the episodes we have recorded with Donald Miller and JJ Peterson are included in the show notes as well. Questions Discussed Why does storytelling matter in sales? How important is the villain in the story? How do we identify the characters in the story? How do w...