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Podcast: Find My Catalyst Podcast
Episode: Building a Story Brand - Donald Miller
Description: Guest - Donald Miller - CEO, StoryBrand Don helps companies "clarify their message so customers engage", he is the CEO of StoryBrand and a New York Times best-selling author. Don joins us this week on the Catalyst Sale podcast to discuss the StoryBrand Framework and how it applies to Sales professionals, marketers, and anyone looking to improve their success. Questions addressed What are two core functions of the human brain? What are prospects/contacts looking for when they scan your email? As a sales pro - should you be the hero? Why do we...