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Podcast: Find My Catalyst Podcast
Episode: How to Handle a Sales Slump
Description: Working With and Identifying Channel Partners - Catalyst Sale Podcast Partners can accelerate growth in your startup.  They can also cannibalize your business if you choose the wrong one. When you evaluate your partner strategy, it is critical that you identify your primary objectives.  Are you focused on growth in new markets?  Do you have enough margin in your business to properly compensate a partner?  How much time will you save with this approach?  How much will it cost you?  Are you better off building the capability internally?  Once these questions are answered, and you...