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Podcast: Find My Catalyst Podcast
Episode: How to Handle a Sales Slump
Description: Understanding the why will get you to the what. Â The questions you ask shape the success or failure of the opportunities you are pursuing. Â It is easy to present the information we know about the product or service you are selling. Â When you do this you fall into the feature functionality trap. Mike & Mike get into their approach to asking questions, the intention behind those questions and how this approach can help you learn more about your customer, and deliver more value. Â The trust you build with your customers accelerates when you start with them, and focus on l...