Want to create an interactive transcript for this episode?
Podcast: The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
Episode: Dark Social: What is it + How it's Affecting Your Business
Description: Let's talk about the mysterious world of dark social—and no, it's not some secret, underground social network (though that sounds way cooler than it actually is). It's the stuff happening in the background, like when someone texts your TikTok video to their friend or shares your latest blog post in a DM. As a business owner, this is big because it means not all engagement is trackable by the usual likes and comments. In this episode, I break down what dark social actually is, why it's on the rise (hello, Gen Z!), and how it might be...