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Podcast: Road 2 Retail
Episode: EPISODE # 66 Interview with Brandon Pogue-Building a Differentiated Brand in a Crowded Category
Description:
The Road 2 Retail team recently spent some time with Brandon Pogue- cofounder of TruLabs. TruLabs produces a great tasting and uniquely formulated product in the very competitive hydration space. Brandon tells us about how the brand morphed into a hydration focused brand and their commitment to a "science based and consumer approved" product design. Our discussion covers topics including:
- The blessing and the concern of a large first order from a major retailer
- The need to keep communication clear and simple so the consumer understands your meaningful point of difference
- The adventures involved in getting an...