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Podcast: Keep Optimising
Episode: Attribution: Creating a Customer-Centered Privacy Strategy with Siobhan Solberg, Raze
Description: Siobhan Solberg is a data protection consultant… with a growth mindset. Yeah! She founded her consultancy Raze back in 2018 to help businesses take control of and optimise their marketing data.  In this episode, we discuss: Why data privacy is now a must for businesses Transparency as a key component for building trust and loyalty  How less data can be more relevant  Dive in: [06:50] Transparent data practices build customer trust and retention. [14:50] Maintaining accurate marketing lists is daily hassle. [19:18] Shift from hoarding to actionable data is crucial. <...