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Podcast: SIMPLE brand With Matt Lyles
Episode: How to Get Your People to Commit to Lasting Change - Tamsen Webster
Description: In this week’s episode of the SIMPLE brand podcast, I talk with Tamsen Webster.Part message designer, part English-to-English translator, part magpie, Tamsen helps leaders craft their case for large-scale change. As a sought-after speaker and consultant, she’s spent more than 25 years developing the field and practice of persuasive message design, with a particular focus on the principles and processes that build buy-in that lasts.And Tamsen is the author of the best-selling book - Say What They Can't Unhear: The 9 Principles of Lasting Change.Here’s what w...