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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Sending the right message at the right time with John Kim, SendBird
Description: Communicating with your customers is a good thing, right? Well, what about when some of your outbound communications end up repelling customers rather than attracting them?Today we’re going to discuss advanced customer interaction strategies with John Kim, Co-Founder & CEO of Sendbird. We’ll dive into the effectiveness of in-app messaging, the rise of mobile engagement, and the evolving machine-to-machine economy.John S. Kim is the Co-Founder and CEO of Sendbird (YC W16), the customer communications platform powering 4,000 of the world's most popular digital applications. 7 billion messages sent and received between over...