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Podcast: Newsroom Robots
Episode: Ritvvij Parrikh: Personalization Vs. Editorial Judgment? At The Times of India, You Can Have Both
Description: Ritvvij Parrikh, Senior Director of Product at Times of India, joins host Nikita Roy to discuss how AI-powered personalization is transforming news distribution and why newsrooms need to rethink their approach to revenue optimization.Parrikh, who leads product development at India's largest English-language news organization, discusses their innovative approach to news personalization that increased click-through rates by 85% on web and 40% on mobile. His team developed a proprietary recommendation system that automatically optimized content distribution for individual readers. As an industry thought leader, Parrikh has been instrumental in demonstrating how newsrooms can build AI...