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Podcast: Nudge
Episode: Is the âgodfather of influenceâ still relevant?
Description: Robert Cialdini is known to most as the godfather of influence. But is his 40-year-old book still relevant? Today, with Bas Wouters, best-selling author and CEO of the Cialdini Influence, we debate whether Cialdiniâs 1984 findings still apply. How I persuaded 8 influencers to promote Nudge: https://tinyurl.com/y8dvy9xkBasâs book Online Influence: https://www.onlineinfluence.com/book-online-influence/Cialdiniâs latest edition of Influence: https://tinyurl.com/2sdz9524BBCâs Bickman experiment: https://youtu.be/4jcleVvgchs?si=hxG2no...