Want to create an interactive transcript for this episode?
Podcast: EMBody Radio
Episode: The "Big 3" of Branding and Why You Should Build a Brand, Not a Business | with host Emily Duncan
Description: 2 years ago, I made one of the best decisions I've ever made - rebranding my fitness company after 5 years of business. I was scared that rebranding so "late" in the game might hurt our brand recognition, but not only did it absolutely not do that, but shifiting from being a business to being a true brand, and emphasizing what I now refer to as the "Brand Big 3" - Values, Vision, and Vibes, we attracting a stronger ideal client base and community, have more cohesion in every level of the business (from internal operations to client relations), and have consistently b...