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Podcast: WT 360: The market from all angles
Episode: The art of matchmaking and differentiation
Description: A matchmaker in the government market must be an intermediary that possesses a deep understanding of two key items: what customers are asking for, and the companies whose capabilities might fill that need.
Stephanie Alexander and Katie Bilek are the matchmakers at Govmates where they blend art and algorithm to connect customers and companies. In this podcast interview with Senior Staff Writer Ross Wilkers, they share the perspective they’ve gained from their unique perch in the market, including views on non-traditional players, small business challenges and what differentiation really means.