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Podcast: The CTO Show with Mehmet Gonullu
Episode: #404 Last-Mile Advertising: Alex Nocifera on Disrupting AdTech & MarTech for Local Brand Success
Description: In this episode of The CTO Show with Mehmet, we sit down with Alex Nocifera, a serial entrepreneur and the founder of Loma. Alex shares his insights on disrupting both AdTech and MarTech to enhance local brand engagement. With over two decades of experience in retail marketing, Alex has a deep understanding of the evolving dynamics in the advertising and marketing landscape. He discusses how his company, Loma, addresses the unique challenges faced by marketers, particularly those managing multiple storefronts.
Throughout the conversation, Alex dives into the concept of “last-mile advertising,” emphasizing how brands can...