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Podcast: Get A Better Broadcast, Podcast and Voice-Over Voice
Episode: 0188 – Marking Up For… Emphasis
Description: 188 – Marking Up For… Emphasis Marking up for … emphasis (more on the emphasis later)Usually, such terms are either written in CAPITALS, or underlined. A double underlining, or a CAPITALISATION that is also underlined, will usually mean something needs to be stressed (I dislike that word too – see later for why!) even more. The product name – mark this in some way. The ‘rules of intonation’ state that this is one of the most important words in the script – people have got to know the name of the thing you want them to buy! – and you...