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Podcast: Brand Your Way to A Million
Episode: EP 134 - Are Black Friday Deals Worth It For Your Brand?
Description: Tis the season! You know that all of the holiday buzz comes with a particularly interesting one for small businesses...Black Friday. To discount or not to discount? That really is the question.  Today, let's chat about how to navigate Black Friday in a way that honors your brand. Because let's be real, when Black Friday is done poorly, it can create distrust with your audience. But when it's done well, it could mean an extra cash injection that's great for your business!  We'll be covering the practicalities that need to be c...