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Podcast: The Tech Strategy Podcast
Episode: The Coronavirus Quarantine Economy Is Supercharging Taobao Live & the China Digital Consumer Network (19)
Description: In this class, I talk about how live-streaming and KOLs (especially Taobao Live) are activating the China Digital Consumer Network (CDCN). And how the coronavirus quarantine economy is supercharging this.Correction. I mistakenly said Scott Gottlieb was former CDC head. I meant FDA.You can listen here or at iTunes and Himalaya.Learning Goal for this class:#11 the Basics of CDCN, Social Media and KOLsConcepts for this class:China Digital Consumer NetworkNetworks and EcosystemsDigital Platforms: MarketplacesSocial Media, Influencers and KOLsCompanies for this class:JD...