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Podcast: The Tech Strategy Podcast
Episode: Why Did Ofo Fail? What Should They Have Done? (8)
Description: In this class, I discuss bike-sharing company Ofo. And their spectacular rise and fall in China.You can listen here or at iTunes here.The exercise for this class is:What should Ofo have done?1) Partner with a major digital platform ASAP. No matter what it takes.2) Copy Hellobike. Avoid the competition. Go to markets or segments with little competition and try to get to operating break-even.3) Split the company into a good co and bad co. Fund the good company and don't tie...